About Us

Robin Malpass & Associates is a collaborative agency comprised of highly celebrated professionals dedicated to our clients' success.

Throughout her 20 year career, Robin Malpass, principal and founder of Robin Malpass & Associates, has cultivated longstanding relationships with professionals throughout the creative industry-relationships built on collaboration and successful client engagements. Today, it is with that same spirit of collaboration that Robin Malpass & Associates delivers exceptional results for our clients. Every project team is unique, assembled according to each client's specific objectives. Robin leads each collaborative effort, combining her own expertise in destination branding and marketing, with talented graphic and web designers, writers, filmmakers and photographers-whatever talent it takes to produce and even exceed desired outcomes.

Robin Malpass & Associates is a SBA Woman-Owned Business, CCR Registered.


Robin Malpass Bio

Robin is the president of the Green Meetings Industry Council (GMIC), Chicago Chapter, and serves on the GMIC Global marketing committee. She is an adjunct professor of sustainable tourism at the School of Hospitality Management at Kendall College. Founder of the popular Midwest travel website, BestMidwestTravel.com, Robin is known for her creative, sustainable marketing programs for destination marketing organizations and municipalities.

Robin Malpass' destination marketing campaigns have won more than 30 top marketing awards including the “Best of Show Award” twice at the Illinois Governor's Conference on Tourism. Malpass is an allied member of the National Trust Main Street Center® and the Destination Marketing Association International, and a member of the International Culinary Tourism Association, and the American Marketing Association.